Newly Formed Residential Real Estate Firm Brings Key Skills and Experience for Local Clients

The Triangle real estate market continues to be interesting and dynamic. Challenges and opportunities
are being met by creative real estate professionals. Eaton Real Estate Services is a newly created firm
bringing innovation and resourcefulness to these complicated conditions. Lead by Clay Eaton, the firm
consists of agents previously with a different organization who are driven to achieve client success.
“We’ve handled hundreds of transactions for sellers and buyers in residential real estate; we bring
experience and expertise with the highest of ethical standards,” says Eaton. “The best approach in real
estate is one that combines the interpersonal aspects of a transaction with extensive local market
knowledge and a heavy appreciation for the importance of using data in decision making. We are keen
users of financial and industry data for our clients.”

Eaton would know about using data. He worked in information technology for ten years before turning
to education. After teaching college for ten years, he was in a leadership role in public relations and
finance for five years before becoming a real estate agent in 2015. With six more employees, the firm
brings expertise ranging from degreed credentials in interior design to whole-house renovation
experience and multilingual abilities.

In April 2018, Eaton was recognized as an expert in Triangle real estate when he was the featured cover
story for the local real estate magazine Real Producers. Since then, he has appeared on several top 20
lists of best agents in the Triangle. In addition to his professional experience, he has a Bachelor of Arts
degree from Georgetown College and three graduate degrees from NCSU: a Master of Technology for
International Development, where he concentrated on land use policies and natural resource
economics, a Master of Education in training and development, and a Master of Arts in world history.
Joining him are Heather Holcombe, Mark Whittaker, Lora Michael, Jun Yan, Ema Chiosi, and Robert
Eaton. “The nature of real estate in the Triangle, and really across America, is changing for the better,
and we’re part of leading that change,” says Michael.

“What the industry requires today are agents with a comprehensive skill set who are committed to
obtaining the best possible outcomes for clients. That’s who we are, and our outstanding client reviews
in the public domain reflect that,” adds Holcombe.

The firm serves buyers and sellers in Wake, Durham, Orange, Johnston, Chatham, Granville, and Franklin
counties. They have previous experience with buyers and sellers of single-family homes of every price
range, historical homes, townhomes, condominiums, vacant lots, and new construction homes,
including listing new homes for two award-winning builders: LaRose Construction and Knight Home
Builders. “The entire team at Eaton Real Estate Services are exceptional professionals who provide
outstanding representation as our agents,” says owner and president of LaRose Construction, Grant
LaRose. “They are a recognized asset for any buyer or seller in the Triangle, and in this market, you
really want the best.”

Eaton concludes, “it’s the same goal in most industries: taking ownership of the process to create the best possible outcomes for our clients no matter what the circumstances, needs, and conditions are.”